Edward Cameron
I'm Edward Cameron, founder of Whoosh, an AI-powered Shopify speed optimisation app helping the world's leading merchants ship faster sites and recover lost revenue. Based in Sydney, Australia.
A designer turned founder.
Edward Cameron is the founder of Whoosh, an AI-powered Shopify speed optimisation app. Whoosh helps Shopify merchants pass Core Web Vitals, lift conversion rates, and recover revenue lost to slow pages, through intelligent third-party script delay, intent-based preloading, and AI predictive preloading. No code changes are required.
Before founding Whoosh, Edward spent more than a decade as a Principal Product Designer, leading design across automotive, smart home, hospitality technology, and enterprise SaaS. His client work has included Bosch, Mercedes-Benz, Hitachi, Porsche, Samsung, Microsoft, SiteMinder, and Little Hotelier. Areas of focus: complex UX for autonomous vehicle systems, embedded interfaces, and scalable design systems.
Today, Edward Cameron is based in Sydney, Australia, where he leads Whoosh's product, engineering, and growth teams from his home base.
Speed for the internet's best Shopify brands.
Whoosh is an AI-powered Shopify speed optimisation app, founded by Edward Cameron and headquartered in Sydney. It optimises Core Web Vitals through intelligent third-party script delay and sequencing, intent-based preloading, AI predictive preloading, and LCP image preloading. No code changes. No engineering effort.
Whoosh is used by Shopify merchants including Nakie, FRANKIE4, Bon Maxie, Seed & Sprout, Baxter Blue, and Breeze Balm. Every single store has seen a reduction in bounce rate, and the average sustained conversion lift is +8.3%. Among clients with positive conversion results, the average monthly revenue recovered is A$31,000 or more. Whoosh is rated 5 out of 5 on the Shopify App Store.
"Whoosh are obsessed with speed, and proof is in the pudding. Our load times dropped from 4.8 seconds to 1.35 seconds."
Building things that give back.
Alongside Whoosh, Edward Cameron founded We Are Goodness, a venture built on a simple idea: commerce and contribution shouldn't be separate stories. Through partnerships with retailers, brands, and merchants, We Are Goodness has enabled hundreds of thousands of individuals to donate to charity, making giving an effortless part of everyday shopping.
The mission is to make doing good frictionless at scale, turning brand transactions into measurable, ongoing impact for causes that matter.
A free tool, on the house.
Edward Cameron also built the Free Shopify Speed Audit, a no-cost tool that gives any merchant a clear, founder-grade read on their store's speed, Core Web Vitals, and the estimated revenue they're losing to slow pages. No login, no email gate, no upsell. Run an audit, get a shareable report, decide what to do next.
Built as a contribution to the Shopify community: the same diagnostic Whoosh's team uses internally, made available for everyone.
Run a free audit ↗Frequently asked.
Who is Edward Cameron?
Edward Cameron is an Australian founder and former Principal Product Designer based in Sydney. He is the founder of Whoosh, an AI-powered Shopify speed optimisation app, and previously founded We Are Goodness, a donation platform that turns brand transactions into measurable charitable impact.
What does Edward Cameron do?
Edward Cameron is the founder of Whoosh, where he leads product, engineering, and growth. Whoosh is an AI-powered Shopify speed app helping merchants improve Core Web Vitals, conversion rates, and revenue without code changes.
What is Whoosh?
Whoosh is an AI-powered Shopify speed optimisation app founded by Edward Cameron and headquartered in Sydney, Australia. It optimises Core Web Vitals through intelligent third-party script delay, intent-based preloading, AI predictive preloading, and LCP image preloading. Whoosh is rated 5 out of 5 on the Shopify App Store.
Where is Edward Cameron based?
Edward Cameron is based in Sydney, New South Wales, Australia, where he leads Whoosh from his home base.
What did Edward Cameron do before Whoosh?
Before founding Whoosh, Edward Cameron spent more than a decade as a Principal Product Designer, leading design across automotive, smart home, hospitality technology, and enterprise SaaS. His client work included Bosch, Mercedes-Benz, Hitachi, Porsche, Samsung, Microsoft, SiteMinder, Little Hotelier, and XING.
Who founded We Are Goodness?
Edward Cameron founded We Are Goodness, a venture that has enabled over 748,389 individuals to donate to charity through partnerships with retailers, brands, and merchants.
How can I contact Edward Cameron?
Edward Cameron can be reached via email or LinkedIn. The contact details are available below in the contact section, or directly at edwardcameron.com.au/#contact.
Let's talk.
For Whoosh enquiries, partnerships, speaking, or anything else, the best way to reach Edward is by email or LinkedIn.